Our Mission

At Grainy Giggles, we empathise with parents who feel like they are stuck between convenience or a proper nutritious meal for their child. Our mission is to provide a solution that does not feel like a compromise. Instead, we want Grainy Giggles to earn a place in your pantry by being easy to prepare, easy to store, and easy to digest. Say goodbye to processed sugars disguised as baby food, and say hello to your child's new best friend!

Our Vision

We want Grainy Giggles to become synonymous with trust as organic as our product. We envision a future for Pakistan in which every child gets proper nutrition without any additives. As the guardians of the next generation, we owe it to ourselves as much as we owe it to them. We also hope for a future where the choice of organic baby food by parents is an obvious and voluntary choice, not contingent on their perception of controversial international brands. We strive towards that goal with every jar of Grainy Giggles, and we are just getting started.

Our Story

'How did I come up with the name Grainy Giggles? To be honest, it's thanks to my daughter. When I became a father, it was an absolute nightmare to get her to eat properly. Not only was she a picky eater, but her stomach was also sensitive to the overly processed multi grain competition. She used to wake up hungry in the middle of the night, crying uncontrollably. It's hard to describe the relief I felt when she liked Grainy Giggles, and chuckled happily after her first bowlful. That was the eureka moment, and since then I have not looked back.'

Hamza Siddique (Owner)

''Grainy Giggles is more than just organic baby food - it's a readymade nutrition hack that can take your diet and lifestyle to the next level. Often parents are overwhelmed by the hustle and bustle of daily life, and the last thing they need is an overly complex diet chart for their child. The flexibility of Grainy Giggles really shines through in its versatility since it is suitable for all age groups and can be added to anything for an extra nudge of nourishment - an investment that pays off in the long run."


Noman Shabbir (Co - Founder)